TITLE: How to grow your audience through new content formats and engaging topics
See how CNN consistently grows their audience across various age groups around the world through new content formats and engaging topics.
About the speaker:
Ashley Codianni is the executive producer for social and emerging media at CNN Worldwide. Codianni leads the social teams at all of the CNN bureaus globally and works closely with the CNN Digital leadership in their editorial strategy. Her teams span publishing, newsgathering, digital and TV.
She was previously the senior director of social publishing for CNN, overseeing the publishing of social content across CNN’s social platforms around the globe. Prior to that, Codianni was a senior producer and digital correspondent for CNN Politics where she produced and oversaw digital video content for the network’s CNN Politics team. On the campaign trail, on the road and at the bureau, Codianni creatively captured political news to deliver it to users in creative, compelling and highly sharable ways. She has traveled across the world to cover national elections, local politics and the major issues facing legislators.
While at CNN, Codianni has been the recipient of the first ever Edward R. Murrow Award for excellence in social media for CNN’s social coverage of the 2016 election, in addition to a Webby Award recognizing the same 2016 campaign work.
Prior to joining CNN, Codianni was director of news video for Mashable, lead the Washington, DC bureau of NowThis News, and was a producer for MSNBC’s Way Too Early and Morning Joe. At NowThis she oversaw the company’s original and sharable political content and was instrumental in developing social mobile video for the outlet’s political coverage, including Instagram-exclusive interviews with politicians like New Jersey Senator Cory Booker, and Vine-exclusive segments of the government shutdown.
Codianni graduated from the College of the Holy Cross with a degree in political science.