Ben Donkor

We Are Social

Director of Research and Insights

TITLE: The science behind social influence

While influencer marketing has been the talk of the town for quite some time, it’s time we break it down into its components and ask ourselves: what is social influence? How does it actually work? Can we measure it – and if so, how? In this session, we’ll delve into the fascinating science behind the key components that make up influence (relevance, impact, passion, and sentiment), how it evolves within different types of audiences, how it can be faked, and much more.


About the speaker:

Ben Donkor is a Director of Research and Insights at We Are Social, looking after brands like Disney and Adidas. A data geek and a social media enthusiast at heart, he often writes about social media, digital marketing and analytics, with a deep interest in sentiment analysis, its accuracy and its business value. You can find him writing on his blog ( and tweeting as @FR314 with an endless supply of coffee.

Where and when
can be seen

  • Friday, May 18
  • 16:35
  • Presentation