Chris Hurst

Nielsen Sports

Head of Digital, UK

Chris joined Nielsen Sports in November 2016 as the European Head of Digital with 15 years of experience in sports digital, broadcasting and corporate communications having worked for BBC Sport, the Premier League and the International Cricket Council.

Prior to working for Nielsen Sports, Chris was Digital Development Editor for BBC Sport, leading on the editorial development of BBC Sport’s award-winning interactive services and social media strategy for major events including the Rio Olympics.

Prior to the BBC, Chris began his career at the Premier League as Public Policy and Communications Executive between 2002-6. He then worked for the International Cricket Council (ICC) in Dubai as Corporate Communications Manager and Digital Content and Rights Manager between 2006-13, launching the ICC onto a range of social media channels for the first time. He then joined BBC Sport in 2013 as the division’s first-ever dedicated Social Media Editor.

Where and when
can be seen

  • thursday, may 17
  • 9am – Noon
  • Using data to help inform planning, activation and measurement around major events like the Royal Wedding and the World Cup