TITLE: How to establish an influencer partnership that focuses on crafting content that puts authentic storytelling first.
Storytelling is an important part of engaging audiences on social media – and it is constantly changing. Brands are increasingly working with influencers to reach relevant audiences. Yet, when it comes to influencers and sponsored content, few companies understand the importance of giving these social media rockstars the creative freedom to build authentic content. See what happens when you establish an influencer partnership that focuses on crafting content that puts authentic storytelling first.
About the speaker:
Over the past few years, my life has completely changed. I was a sales representative for Pfizer and made a respectable living to sustain my family. One day I helped my son with his science fair project, and we decided to demonstrate what was inside a variety of sports balls. Little did we know that this would set into motion a new adventure. We posted the videos of our research to YouTube, and three years later we are one of the biggest channels on one of the most ever-growing social media platforms.
We found that others were interested in coming on this journey and now our videos have been viewed over 675,000,000 times! We love our community of over 5+ million subscribers and have been able to introduce them to a variety of brands such as Nike, Bill & Melinda Gates Foundation, Verizon, and many other organizations.
I speak and consultant for a variety of different venues and organizations. I present in a way that empowers those around me to grasp the power that social media marketing holds. My goal is for those that invite me to come and speak will walk away feeling like what I spoke on is a game changer for their industry.
Where and when
can be seen
- Friday, May 18