Corporate Director Data, CRM & Social
TITLE: How to create engaging and relevant content to generate leads through social
The challenges of an automotive company are vast on social. Renault will demonstrate a case study that shows how monitoring audience sentiment around certain cars has enabled them to create engaging and relevant content to generate leads through their social activities.
About the speaker:
François-Xavier is Corporate Director data, CRM & Social at Groupe Renault since July 2017.
Before joining Renault, he spent 5 years at Facebook running Marketing Science team for Southern Europe growing a large team dedicated to Global Accounts and agencies, and few years at Microsoft running adtech for France and Benelux. Previously, He also held position in online gaming and telecommunications.
François-Xavier holds an Executive MBA and a Master both from CELSA Sorbonne in Paris.
Where and when
can be seen
- Friday, May 18