Francois-Xavier Pierrel

Renault

Corporate Director Data, CRM & Social

TITLE: How to create engaging and relevant content to generate leads through social

The challenges of an automotive company are vast on social. Renault will demonstrate a case study that shows how monitoring audience sentiment around certain cars has enabled them to create engaging and relevant content to generate leads through their social activities.

 

About the speaker:

François-Xavier is Corporate Director data, CRM & Social at Groupe Renault since July 2017.

Before joining Renault, he spent 5 years at Facebook running Marketing Science team for Southern Europe growing a large team dedicated to Global Accounts and agencies, and few years at Microsoft running adtech for France and Benelux. Previously, He also held position in online gaming and telecommunications.

François-Xavier holds an Executive MBA and a Master both from CELSA Sorbonne in Paris.

Where and when
can be seen

  • Friday, May 18
  • 14:40
  • Presentation