Ivor Crotty


Dep Director of Innovations

TITLE: The mass and the niche – how a disruptive news brand reaches both through social.

Had you heard of the multiple award winning Twitter retelling of the Russian revolution? Did you know that #1917live won Best in Education at this year’s Shorty Awards AND last year’s Shorty Social Good? As well as Best Use of Social at Adweek’s Arc Awards AND this year’s Webby Awards? Would it surprise you to know #1917LIVE was a project by Social & Web editors at RT? This is the story of how the Russian news network saw the writing on the mass-media wall and engaged with a new audience. Learn more about #1917LIVE at https://1917live.red/eng_case_study/


About the speaker: 

Ivor Crotty’s experience working in Dutch factories in the 1990’s spurred him to study sociology, where he graduated with a first class MA from UCC in 2000. Ivor taught sociology in Lviv, Ukraine in 2003/4 and then worked as an investigative journalist with the Dublin-based Centre for Public Inquiry. Ivor moved to Moscow in 2006 where he worked with RIA Novosti, in mobile advertising with Gigafone and with RT. He became head of Social Media for the network in 2012, developing growth strategy and leading group relations with social platforms. Ivor set-up the RT Digital digital reporting and UGC verification team in Dublin in 2015. Back in Moscow Ivor is now Dep Creative & Innovations Director at RT with responsibility for brand storytelling and outreach. He enjoys building bridges.

Where and when
can be seen

  • Friday, May 18
  • 14:00
  • Presentation