TITLE: The secret behind the most widely shared teaser video on social media
Two producers of the virtual reality game, Beats Saber, decided to share a teaser video weeks before its launch. The results? It became the most widely shared – and viewed – virtual reality game on social media. What started with a Tweet soon soared to over a 160 million views within few weeks? Zero promotion, 100% organic virality, Jaroslav will share his thoughts on the importance of music being an integral part of marketing, combing cinematic music and a short video to create engaging content like no other, which shook the gaming industry across social media.
About the speaker:
Jaroslav is Founder, CEO and passionate Music Composer working directly on music for Blizzard Entertainment cinematics Overwatch, Star Craft, Heroes of the Storm and World of Warcraft.
His specialization is in composing and remixing music for AAA games, movie soundtracks, and trailers including clients: EA Games, Activision, Disney, Paramount picture and projects including Star Wars: The Force Awakens, Terminator Genisys, Call Of Duty, Need For Speed, Battlefield and more.
Jaroslav’s music remixing became known in Star Craft II cinematic awarded for ”Best Cinematic Audio Cut Scene” at the GDC G.A.N.G Awards 2016 in San Francisco.
In May 2016 he launched a company called “Epic Music Productions” now located in LA and Prague which is focused on composing modern cinematic music. Jaroslav was also selected for Forbes “30 under 30” in 2016.
Where and when
can be seen
- Friday, May 18