Content and Engagement Director
As General Content and BI director for Artplan, Luiz helps other creative teams to break the stories that brands want to tell and where, going beyond Social Media. Converting data into insights and predictive behavior is within the attributions of his area, the basis of a strong creative strategy. Luiz also is responsible for Artplan KEY, a consultancy unit allocated to work on business challenges found during the intense planning process of the clients, and Artplan NOW the real-time content coverage and data team, that was built based on the experience covering the Rock in Rio Festival. Luiz has been telling brand stories through digital channels since 1996. He worked both on client side, like Submarino.com, American Express and Sky TV as well as agency side, at Almap BBDO and at Wunderman where he was able to run global technology accounts such as Windows and Microsoft. Luiz was graduated in Visual Arts, has a master on Multimedia and a continuous artistic production.
Where and when
can be seen
- thursday, may 17
- 2pm - 5pm
- Real Time content. The adventure of covering Rock in Rio Festival