TITLE: The importance of understanding audiences and their sentiments.
From multiple publications and TV channels to National Geographic’s accounts across social media, understanding their audiences is imperative to assess how their communities are responding to their content.
About the speaker:
Mia Vallo is VP, Analytics at National Geographic Partners. An advocate for an insights-driven culture, she oversees the Analytics team at National Geographic and drives actionable insights for the various media properties on television, digital, and social media. In addition to her current role at National Geographic Partners, Mia is an Adjunct Professor at Georgetown University, where she teaches Digital Analytics in the Masters program for Integrated Marketing and Communications.
Where and when
can be seen
- Friday, May 18