Authentic Storytelling – Leveraging User Generated Content

Mordecai Holtz · Blue Thread Marketing

Case Study – TBEX Jerusalem and Travel Bloggers
1. Platforms used
2. Contracting with bloggers/ influencers
3. Issues or Challenges with New Approach
4. Role of Brand (facilitator/ creator of content vs enabler)
5. Consumable content creation (think like a journalist/ breaking content into smaller pieces for different media)
6. Social ROI – Outcome of case study with tips, tricks, and tools to make yield the best results.
Workshop Presentation: How to launch a successful UGC campaign with user generated content.
  • thursday, may 17
  • 9am – Noon
  • Forum Karlin