How influencers have shaped the automotive industry

Matic Babnik · BMW Group

With a mass flood of daily news and display advertisements, more and more people rely on social media and social media influencers / celebrities as their main source of content and entertainment. A global trend for brands to reach their target audience via various channels has shifted the way classical marketing is being done and brands are relying more and more on others to tell their story to the masses. While it is a highly effective technique it also poses some potential risks to brands. Will this be the new standard for the years to come or will the potential risks take us on a different
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