Which languages do they speak, and Y we don’t?
Luiz Henrique Ferreira · Fini Brasil
The world has changed. It will never stop changing. The customer we were all used to talk to has become a puzzle, with pieces scattered all around Internet. We have so many options in the menu to reach this whole generation of people, but, how do we approach? We are all afraid of the so called millennials. Which languages do they speak, and Y we don’t? How can we build our best combo to spread brand messages around, by not invading their routines, but by giving them something new to learn or a new experience to live? Is that even possible?