Building a Full-Funnel Marketing Machine through Paid Social

Ryan Sammartino · iProspect

Learn how one of the largest Department Stores in the world leverages Social Advertising to compete in the increasingly-online retail landscape.

In this workshop, you’ll understand how big brands, small brands, and agencies alike can avoid silos, activate strategically, and make every dollar of their social ad spent count. Ryan will share tried and true techniques for planning a cohesive full-funnel strategy that leverages a variety of Facebook ad types and tactics. Along the way, you’ll also get a sense of how to incorporate “test and learns” into your activations to improve your marketing machine to continue to stay ahead of the competition.


  • wednesday, may 16
  • 2pm - 5pm
  • Forum Karlin