The State of VR, AR, MR +++: Watching the future unfold

Jill Rosenberg · Idea Central

John Saydam · Idea Central

Virtual Reality, Augmented Reality, Mixed Reality, Artificial Intelligence, Voice Response and E-Commerce. What is the current state of these platforms and what do you need to know about where it is going? How do you develop effective storytelling and interactivity to engage users? How does social play a role? This workshop will get you up to speed on some of the most exciting things being done in the field while giving valuable insight into of what the future with this technology could look like.

John Saydam (Former Head of Social Media for Emirates Airlines) and Jill Rosenberg (Integrated Creative Director) are partners in ideation, strategy and technology with their company Idea Central based in Toronto, Canada. With over 20 years in digital they are currently developing the ultimate travel application using VR, Voice Response and E-Commerce.