Video marketing: tips, tricks and agency secrets
Chris Kubbernus · Kubb&co
There’s no doubt that video marketing is massive. In fact, by 2021 it’s estimated that video will represent 82% of all IP traffic! If you’re not doing video today, what’s wrong with you? No seriously, of course, it’s tough to crush it all areas, I get it, you’ve got enough to worry about…but video has two important elements that agencies, brands, and content marketers need to get right – the content and the distribution of videos.
In this keynote, I’ll walk through how you can do video right, from start to finish. I’ll walk through step-by-step on creating high-performance video that is searchable, clickable, viewable and shareable.
1. How to produce video that performs
2. How to make video searchable and clickable
3. How to milk it for all it’s worth