Meeting people where they are – turning complicated issues into powerful stories
Laura Miller · Civic Advisors
Before jumping into the digital tactics or creating beautiful creative products, it’s critical to first know your audience and even more importantly, where you’re going to reach them. This workshop will take best practices from the Obama White House digital and social media strategies to show how to take complicated issues that are hard to explain and turned them into powerful stories that people want to engage with. But more importantly, we will talk about how to utilize the ever-changing media landscape to reach the right audience and get them to act.