Using data to help inform planning, activation and measurement around major events like the Royal Wedding and the World Cup
Chris Hurst · Nielsen Sports
The FIFA World Cup 2018 and the Royal Wedding between Prince Harry and Meghan Markle will be two of the biggest social media moments of 2018. In this seminar, find out:
- How do you use social data to help plan for major events?
- What are examples of best practice activation around major events by brands?
- How do you go about post-event measurement to inform learning for future events?