A Strategy for Facebook – Post Algorithm Change

Marie Faulkner · Marie Curie

We bucked the trend for a decline in organic reach – 52% up as their was an industry wide decline. We were already head of the curve and now we’re taking it a step further. Our 18/19 strategy and this presentation include:
Extremely selective approach on content
* using Facebook groups
* role of local/regional pages
* partnerships
* brand advocacy
* staff advocacy
* influencers
Activity: prepare a presentation to senior management to explain changes in social media to convince boss and get buy in and understanding and present back
  • wednesday, may 16
  • 2pm - 5pm
  • Forum Karlin