Launching the Olympic Channel: How the IOC used Data to Inform Content

Kevin Kwan · VML

The Olympic Channel launched alongside the Closing Ceremony of the Rio 2016 Summer Olympics as a service to bring more Olympic content to audiences 24/7. In this session, we will explore how the IOC uses data across social, search, website, and media to drive content and strategy. In a hands on exercise, you will get the chance to work with different sources of data to create a content strategy.

  • wednesday, may 16
  • 9am – Noon
  • Forum Karlin