Launching the Olympic Channel: How the IOC used Data to Inform Content
Kevin Kwan · VML
The Olympic Channel launched alongside the Closing Ceremony of the Rio 2016 Summer Olympics as a service to bring more Olympic content to audiences 24/7. In this session, we will explore how the IOC uses data across social, search, website, and media to drive content and strategy. In a hands on exercise, you will get the chance to work with different sources of data to create a content strategy.